Campaign Branding

Absolut Vodka is well known for their advertisements throughout the years. From their iconic “The Bottle” campaign in the 90s, to the current “Born to Mix” campaign. I was inspired to combine the brand’s current marketing strategies with retro advertisements to create timeless images that fit with the brand at any period. These appeal to Absolut’s younger target audience I in their early to mid 20s with images that could be seen on anything from an instagram post to a billboard. Additionally, I challenged myself to only use natural light to give the photos a natural and intimate feel.